Source | This year, The CW’s Upfronts will take place on May 17th in New York in the morning. This is one of the most anticipated moments of the year for the television world. We do not know yet if Rose McIver will be able to attend.
Upfronts are presentations (and together, an event) where the major television networks preview their upcoming fall and midseason series for advertisers, the press, and the other networks. Recently, focus has shifted away from small meetings geared towards advertising sales and more towards large presentations, often featuring shows’ talent.
The upfronts are held in New York the third week of May.
For TV development, they are the ceremonial end of pilot season, where the year’s work is displayed.