In 2010, to pay her bills, among several acting jobs, Rose McIver was doing some babysitting and worked part-time importing bananas with Fair Trade. She worked with ‘All Good Bananas‘ but also did a promotional campaign for them (video below).

The message (“Know who I am? I’m that inner voice. I want to talk to you about something, something really important – Fair Trade. Choosing them means you’re helping growers feed their families and support their communities. They get paid a fair price. So now you know which ones to choose, make a good choice”) voiced by Kiwi actress Rose McIver is intended to prick customers’ consciences and get them to consider the fair trade product.