A new magazine is about to launch on newsstands on Monday October 20, 2014. MiNDFOOD STYLE, a brand extension to the successful MiNDFOOD, will debut with more than 350 pages.

“We have been researching the fashion category for the last two years and have identified an audience that currently was not being serviced with the current local magazine offering,” says owner and editor-in-chief of MiNDFOOD Michael McHugh.

MiNDFOOD STYLE will publish twice a year, a SPRING/SUMMER and AUTUMN/WINTER magazine and will have its own online site, under the umbrella of mindfood.com. MiNDFOOD STYLE has a weekly newsletter, Facebook, Instagram and Pinterest sites, and will hold a range of events throughout 2015.

“A mix of both local and international features, it carries a range of talented New Zealanders from all walks of life, and is a perfect brand extension to MiNDFOOD,” says McHugh.  “Following the MiNDFOOD multiple media platform model, MiNDFOOD STYLE is completely integrated and content can be accessed across a range of different media platforms.”

The 350-plus page launch issue, including a 36-page Spring/Summer 2015 Runway Report pullout, features talented New Zealand actor Rose McIver on the cover, who is now based in Los Angeles and perhaps best known for her role in Peter Jackson’s movie The Lovely Bones.

MiNDFOOD STYLE on sale Monday October 20, 2014.


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My name is Stephanie. Being a (french) fan of Rose McIver, I noticed that no French or English website was created about her to support her projects & promote her wonderful work. In 2013, I decided to create the first site (not in French) but in English to reach a wider audience. In May 2017, I met Rose at the 'Fairy Tales 5' con in Paris. In February 2020, I had another amazing opportunity to meet Rose, virtually this time.


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